This is such a brilliant idea.
CSA: community supported agriculture. Basically, you buy a share in a farm, and receive farm fresh produce (vegetables, fruits, meats, eggs, etc.) directly from the farm throughout the growing season.
Now organizations are starting to connect CSAs with worksites. It’s a win-win for everyone. The farmer has a captive audience, and gets buy-in from the employees. He delivers the produce directly to the worksite. It’s worth his time because he does have a large captive audience, and it couldn’t be any more convenient for the employees. PLUS the employer wins, too, because the employees are eating healthy foods and healthier employees = better bottom line.
I’ve been very interested in worksite wellness programs for quite some time, but this is a brilliant new spin on it. Don’t just teach people about healthy eating habits. Deliver the healthy foods directly to their office.